Creating Brand YOU
Creating Brand YOU is a 21-step personal branding process to take you from no digital footprint at all to a well-established online presence.
Celebrities like Oprah Winfrey, Richard Branson and Elon Musk are not the only people who are required to create a personal brand.
As the Web becomes increasingly social and the power of personal branding grows, it has become essential to brand yourself and socialize your brand. In the digital world, the importance of personal branding online cannot be underestimated.
With the economy being what it is, branding yourself has become essential because it’s what helps you stand apart from the competition and get noticed by those who matter, whether your clients or employers.
Personal branding is about conveying to your audience exactly what value you have to offer them. An authentic personal brand showcases your unique characteristics and positions you in the mind of your clients and employers just like a product or service.
Creating a powerful personal brand involves telling your own story about how you solved a specific problem in your life and how you can help them solve the same problem on the basis of the lessons you learned and expertise you acquired along the way.
But, if you're building your brand on social media, jumping on the latest social network, trying to build a list on Facebook messenger or Whatsapp, and don't have a website, this message is for you.
I've been online for a long time. I've seen search engines and social networks come and go and I cannot state this enough...
🚫 NEVER build your empire on rented land!
You don't own Google, Facebook, Facebook Messenger, Whatsapp, Blogspot, Squarespace, Wix, Weebly... get my drift?
If they vanish tomorrow (like Altavista, Vine, Orkut, Bebo), will your business vanish with them?
You must ALWAYS have your OWN domain, website and email list that belongs ONLY to you and not some internet entity that could easily go belly up next year 💸 taking all your hard work with it.
You need to OWN your internet assets and create a BRAND that outlasts the next social media or search engine algorithm update.
Whether you sell coaching or consulting services, books, courses, training programs, or affiliate products (or all of them), everything in this personal branding guide is focused around doing the following:
- Building your personal branding website
- Creating a sales funnel to capture and nurture leads
- Boosting your visibility and reach online
- Selling your products or services to your readers and subscribers
Download my Creating Brand YOU eBook and get access to a Free Personal Branding Worksheet.